It's not your average love story, but it isn't a love-hate relationship, either. MG had a rough beginning in Australia in 2013, and sales did not meet expectations. But, like any good love story, the two reunite because it just can't be any other way.
In 2014, the MG Australia spokesperson Andrew Shaw believed lack of sales was due to the MG6 being a manual only model and that there was trouble with local franchising. (Hall, 2014)
As the year ended on a low note, he stated, "We've got owners and a manufacturer with deep pockets and a lot of patience, and they know they need to bring in more products in line with what Australians want to drive."
The company called on that patience and put the relationship on hold while they re-evaluated, re-worked, re-built, and re-branded MG.
Good things are coming for Australian consumers who are ready to be part of the rekindled love story. In case you're fearful of a bad ending, MG is offering a six-year, unlimited-kilometre warranty to put your fears to rest.
SAIC Motor, the largest automotive company in China, plans to begin a new era in the Australian market with its soon to launch MG models. The SAIC office in Sydney says the company is innovative and "focussed on pioneering the future."
It isn't easy coming back from a bad rap, but it can be done. Samsung did it. MG is more than ready to rise to the challenge.
The MG is ready to re-launch
MG is best known for the T-series Midget, which went global after WWll. Since then, they have continued to meet the demand for modern, comfortable new cars without the high price tag.
Now SAIC Motor is set to re-enter Australia, starting with their fun-sized SUV.
To help showcase what MG has to offer, SAIC Motor has partnered with full-service creative agency Atomic 212. This creative strategy to introduce the new car shows off the company's commitment to the customer and their attention to detail. The vehicle's spacious interior, with all the advanced features you expect in a modern car, make it hard to resist.
SAIC Motor's marketing and communications senior manager stated, "This is an exciting time for our business. We are significantly ramping up our presence in Australia..."
As part of that increased presence, Thomas Bros in Wagga Wagga is introducing the MG into their local dealership. Wagga Wagga is the ninth fastest growing inland city in Australia. MG couldn't ask for a better home. The family-owned business has been selling new and used cars for 65 years and has perfected the customer experience.
Also on the horizon are the MG 3 and the MG 6plus (the "plus"ÂÂ worked for smartphones, so why not?).
How to be part of MG's new era
Buying a new vehicle should be an enjoyable journey. State-of-the-art showrooms display Thomas Bros' extensive range of vehicles, both new and used, and the staff employed there are dedicated specialists.
You couldn't find a better time to check out the new MG or find a nicer place to take it for a test drive.
As SAIC Motor and Atomic 212 combine forces to rev up to reintroduce the MG, Thomas Bros welcomes it to the local dealership where it will be the centre of attention for all those wanting to get a feel for MG's newest model.
In love stories, reintroductions are second chances, and making a good second impression can lead to a long and fruitful relationship and happily ever after. Isn't that how all love stories end?